Social Media is media that encourages conversation, community, and collaborative content creation. This fits IMM’s mandate, which is to create interactive content beyond navigation.

Wayne MacPhail, is a social media consultant who gave a talk on Mashing Up Social Media and the DIY Community.

He presented Web 2.0 as a marketing term, which encompasses: community collaboration, shared content, single tasks, clean clear interface, tagging and social bookmarking.

Web 2.0 has also been referred to as the second bubble (the first being the Dot-Com bubble era of 1995-2001), where too many companies attempt to develop the same product without a business model.
I found this funny parody while researching Web 2.0: Here comes another bubble.

What is the target audience is of Twitter? I consider myself a tech geek, and I seem to have missed the Twitter bandwagon. I correlate Tweets to things like MSN personal messages or Facebook status updates, neither of which I have time to update.

You don’t use a social network, you become part of it:
A company can’t use a site like DIGG.com to promote their products. In order to get your content Dugg you must have a lot of Digg power, which comes from a high percentage of popular submissions. If a user tries to submit their own content, it’s usually buried by the community and labeled as blog spam.

Wayne presented us with a barrage of new Social Media services.

A global visualization of tweets using Google Maps.
http://twittervision.com/

Aggregates flakes of your existence from a variety of personal RSS feeds. It is a social life RSS feed that projects your footprint on the web.
http://jaiku.com/

Start your own live broadcast using content from around the web or your own webcam, and assemble a dream team of producers.
http://www.mogulus.com/

Sprout is the quick and easy way to build sophisticated multimedia content, including mini-sites, widgets, mashups…
http://sproutbuilder.com/

Share and discuss your news instantly.
http://www.utterz.com/

Stream live video fast to the world. Right from your phone.
http://qik.com/